Path Robotics
Business:
Automation Machinery Manufacturing
About:
Driven by the mission of enabling robots to build so humans can create, Path develops manufacturing robots that autonomously scan, position, and weld parts; eliminating the need for skilled welders or robot programmers.
I joined Path Robotics as a Senior Designer at an exciting moment, right as the company was wrapping up a major rebrand. My role was to help scale and evolve the brand by creating cohesive styles and adaptable templates for internal and external use.
While I produced traditional sales collateral like one-pagers, the bulk of my work focused on social media assets that drove measurable impact, helping the company gain over 7,000 new LinkedIn followers in just six months.
Work:
Creative Direction
Visual Identity
Print Design
Digital Design
Sales Enablement
Digital Campaigns
Illustration
Tradeshows
Animation
Creative Strategy
I built a flexible, scalable visual system that brought the brand’s personality and purpose to life. My approach balanced bold, modern design with clarity and accessibility, making even the most technical content feel approachable and engaging.
I used illustration, motion, and bold design that was rooted in the brand’s palette and textures to add personality and turn complex ideas into visuals people remembered. This work fueled everything from campaigns to everyday content, creating a consistent experience that boosted brand recognition and trust.
At the heart of it, my strategy connected innovation with human-centered storytelling, transforming Path’s cutting-edge technology into visuals and messaging that resonated with real people.
Pieces & Parts
A collection of creative moments that came together to tell the bigger story.
Lead Generation
I designed engaging carousels, eye-catching webinar graphics, and informative eBooks, each crafted to capture attention, educate prospects, and drive conversions. These assets played a key role in nurturing leads and expanding Path’s pipeline with compelling, on-brand content.
Illustration
I elevated Path’s technical drawings and created complementary assets using the brand’s texture and color palette, developing a cohesive illustration style. This unified look appeared across multiple applications from social content to event materials, helping the brand feel consistent, modern, and instantly recognizable.
Sales Enablement
From discovery decks to physical collateral, I designed materials that equipped the sales team with clear, persuasive tools. Each piece balanced visual impact with straightforward information, making it easy for prospects to understand Path’s value and take the next step.
Animation Support
Videos were a main component of the brand. While Path had a talented team of videographers and animators handling larger scale productions, I complemented their work by creating smaller animations and producing production-ready artwork. These assets bridged the gap between full productions and everyday content needs, bringing motion and polish to social posts, sales materials, and internal communications without the longer lead times of large shoots.
Social Media
I brought Path’s brand to life on social by mixing bold layouts with clear, impactful messaging. Every post was designed to stop the scroll and spark engagement and excitement.
My work strengthened brand consistency, elevated visual storytelling, and expanded audience engagement. Unique and impactful marketing assets helped the team amplify reach, support sales, and build lasting connections with the growing community.
That was a lot of robots, as long as you're not one then let's connect!