Nymbl Systems
Business:
Healthcare Business Management
About:
Nymbl's mission is to deliver exceptional business outcomes for O&P, CRT, and HME organizations who enable better health and mobility through an agile, purpose-built software platform that automates workflows and accelerates time to revenue.
I began working as a fractional Creative Director with Nymbl during an exciting time. While the team recognized the need for a website overhaul, there was an opportunity to take it a step further. A quick audit of the brand revealed a mismatch between Nymbl’s cutting-edge technology and its visual identity. I pitched a brand refresh that could keep pace with the company’s momentum and got the green light.
What started as a website project evolved into a full creative overhaul—touching every corner of the brand. From tradeshow booths and sales collateral to full-on campaigns and internal all-hands visuals, every touchpoint was realigned to reflect Nymbl’s forward-thinking identity.
The result was an identity that finally matched the energy and innovation of the company behind it.
Work:
Creative Direction
Visual Identity
Design Systems
Website Design
Presentations
Print Design
Digital Design
Sales Enablement
Campaigns
Storytelling
Tradeshows
Animation
Sourcing
Creative Strategy
My strategy was centered on building a unified brand experience that reflected the excitement of Nymbl’s technology and the momentum of the business. That meant refreshing the face of the brand and establishing a scalable and flexible visual system that could work hard across every touchpoint.
I began by auditing the full ecosystem—website, sales materials, trade show assets, internal decks, etc. and mapped where the brand was inconsistent, outdated, or lacking clarity. From there, I developed a framework focused on three core principles: boldness, simplicity, and alignment. The goal was to modernize the visuals, create tools the team could actually use, and create assets that could work anywhere.
In addition to the logo, I updated color, typography, photography, and layout systems to deliver a sharper, more modern feel without losing the approachability that had built trust with customers.
Color
I introduced a sharper, more vibrant palette to reflect the brand’s energy; anchored by deep purples, an electric violet, and punchy red for accent, balanced with crisp off-white and nearly-black navy for contrast and clarity.
Typography
I chose Sora Bold for headlines and Inter for body copy, creating a modern type pairing that balances personality with clarity. Sora brings structure while Inter keeps it clean across digital and print.
Photography
I shifted to bolder, more intentional photography centering disabled individuals with confidence and authenticity. I made the move from passive visuals to imagery that empowers and reflects real lived experience.
Layout Systems
I introduced a flexible grid system and rounded-corner containers to bring structure and visual flow, creating clean, organized layouts that feel modern, approachable, and easy to navigate across formats.
Visual Components
Let's take a closer look at some of the pieces that brought it all together.
Logo Mark + Lockup
First, the bird-mark was reimagined, focusing on the Kingfisher bird referenced in the original logo. Its anatomy was slightly off, and correcting it gave me a chance to introduce stronger but simpler features and lean into what made it unique.
From there I refined the typography and colors for readability and scalability. Reducing the number of colors and providing light and dark variations allowed for more versatile usage.
Finally, after introducing a newly crafted bird-mark, I added back in a “dot” detail as a nod to the brand’s origins (Nymbl.Systems). The result was a refreshed lockup that felt evolved but familiar and ready to grow with the business.
Color System
The refreshed palette was inspired by the core colors of Nymbl’s product interface, creating consistency between brand and experience. Then I adjusted the levels for greater impact across marketing and communications.
The refined palette was designed to feel modern, vibrant, and bold, moving away from the expected norms of healthcare branding.
The result was a palette that’s clean, high-contrast, and confidently expressive.
Photography
The imagery centers real people, especially those in the O&P, CRT, or HME communities. I prioritize bold, confident photography that captures strength, dignity, and authenticity.
To bring cohesion across the brand, imagery is enhanced with subtle color overlays or treatments drawn from the core palette.
Typography
We introduced Sora Bold for headlines and Inter for body copy, forming a complementary relationship that balances structure with simplicity. Sora brings the energy while Inter brings balance.
This pairing gives the brand a professional and polished feel while still leaving room for expression.
Heading goes right here
This is a subheading
This is the body. The Kingfisher hovers momentarily above the water, wings beating fast and eyes locked on its target. In a flash, it dives with speed and precision, breaking the surface with barely a splash.
Graphic System
The graphic elements originate from geometric pieces of the logo; the dot and trajectory of the bird’s wing. The curved lines and circular frameworks mark emphasis and points of focus while echoing the natural rhythm of motion. These visual cues guide the eye and give static pieces a subtle, kinetic energy.
Soft gradients and rounded frames reflect the layout system, adding cohesion and structure without overpowering the content.
These elements are used intentionally throughout layouts and imagery to create a sense of movement, direction, emphasis, and continuity, building consistency across applications.
The result is a visual language that feels human, elevated, and unmistakably Nymbl, where every image is part of the same forward-moving story.
In Action
Website Redesign
I led a complete website overhaul aligning the visual language with Nymbl’s new identity and worked with teams to sharpen the messaging to better speak to the needs of clinicians and practice owners. Clearer positioning, simplified navigation, and conversion-focused pages improved the overall user journey from interest to action. Visit the full site here.
First 90 days:
132
Form Submissions
Same time period prev. year:
11
Form Submissions
More Samples
